managing change for the cultural and not-for-profit sectors

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John Nicholls Jo Cottrell Harriet Paul

John Nicholls - Managing Partner

John founded AQ in January 2008 having served as MD of London Calling Arts prior to that from 2004, significantly diversifying the business's client base and product lines to respond to the changing needs of the cultural and not-for-profit sectors.

At AQ, he has overall responsibility for the strategic direction of the partnership in addition to managing the firm's research programmes. John also works with a wide range of clients across all areas of the firms five core business areas as well as developing its learning and professional development programmes.

John has worked as a senior business development, communications and brand professional for a number of arts organisations in the UK and overseas including Shakespeare's Globe where he held the position of Director of Development. He has also worked for the Young Vic, English National Ballet, San Francisco Symphony and The Washington Ballet in similar roles. Outside of the cultural sector he has worked for Friends of the Earth, the Royal Institute of International Affairs and Stonewall, improving the effectiveness of their communications and revenue generation activities - taking each of these organisations through significant processes of change to realise their ambitions.

In addition to serving as Managing Partner of AQ, John is a Trustee of the National AIDS Trust. In the past, he has served as a Trustee of Headlong Theatre and was Chair of Pacitti Company. He also acts as ad-hoc advisor to a range of other arts organisations at Board level outside of the work undertaken through AQ.

To contact John, click here.