wealth intelligence

innovation & change

The Wealth Intelligence Database (WID) is a valuable research resource which enables the arts and wider not-for-profit community to focus effort on securing support from those with the greatest capacity to provide it.

For organisations embarking on an individual giving programme from scratch or for those needing to identify fresh prospects, WID is an effective way to generate a pool of potential supporters from among those people who already know your organisation’s work as stakeholders, audience members or indeed existing (lower level) contributors. Participation in the screening process can save a significant amount of resources on prospecting for gifts and allows organisations to focus down on gift acquisition from those with an identified capacity to give rather than relying on often anecdotally-based research.

To provide this service, Arts Quarter works with Prospecting for Gold (PfG), the developers of WID to analyse your existing datasets of information on individuals. This may include box office or other attender information, friends organisation details or existing individual data records of supporters. The analysis is conducted against the WID dataset which has been compiled from over 20 independent wealth management data sources held in the public domain and contains over 300,000 individual data records for UK-based individuals with total assets (excluding property) valued at in excess of 500 billion.

The short-form screening process which provides organisations with a one page summary of findings is a free of charge process.

Alongside WID, Arts Quarter also works with clients to undertake a secondary screening process to help organisations to understand more about their capacities to mount effective legacy marketing campaigns. Again working with PfG, the Legacy Prospecting Database (LPD) allows organisations to benchmark their individual data records against 1.6 million records of individuals with asset portfolios including property valued in excess of 400,000 alongside information on age and years of residency at current address alongside other attributes of relevance to legacy fundraising.

Whether looking to make use of WID or LPD or indeed both, the process of screening and analysis runs through several simple stages:

Firstly the organisation agrees with Arts Quarter the datasets to be benchmarked. We are here to offer advice on which datasets to include based on us asking you a few simple questions around the reasons why you may be looking to undertake this process at this time.

The organisation then makes its data selection, dropping the name, home address and postcode information into an excel spreadsheet in line with field criteria which we provide.

Once the organisation has advised us that they have made their data selection and dropped this information into a spreadsheet – you then tell us that you have completed this process. We then provide you with a secure unique username and password so that you can upload this information direct to the PfG server.

The analysis in then undertaken. Usually results will be returned to you within a week.

We then arrange with you a time to talk through your findings by telephone or face-to-face and talk you through a range of ways in which you may then consider working with the findings of the screening process. Some organisations then go on to request from us the list of names and addresses of those of their data subjects who have matched either the WID or LPD screening process. A fee is payable for this information, details of which will be discussed with you at the outset. Other fee-based research options based on your findings are also available and these can be obtained from Arts Quarter.

At any point in the screening process, Arts Quarter is on hand to support you and answer any questions that you may have.




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To find out more about WID or LPD, contact us at info@artsquarter.co.uk