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Olympics Impact Report Highlights Concern within the Arts

3rd November 2008

Today, Arts Quarter launched the findings from its recent survey among arts professionals on the perceived impacts of the 2012 Games on the UK Cultural Sector.

The findings of AQ’s Survey entitled Impacts of the 2012 Olympics on the UK Cultural Sector make for sobering reading and should provide ample opportunity for reflection by arts funding bodies in the public and private sectors as well as Olympic organisers.

Based on the findings of the AQ Report, many within the arts remain largely unmoved by commitments to ensure that the arts are at the heart of the 2012 Games. The majority of respondents to this poll remain neutral on the positive benefits of the Games for the arts, even though there is evidence among respondents of isolated pockets of commitment to key programmes that are planned within the Cultural Olympiad and in support of the wider Games.

A substantial majority also feel that they may lose out financially as a direct consequence of 2012 from declining public and private sector support as well as from falls in admission revenues – potentially a double hit in light of current economic forecasts. In light of possible financial impacts from 2012, many stated that they are seeking to undertake remedial work of their own to maintain their financial viability within an increasingly competitive environment when sport is likely to attract the bulk of commercial revenues and greater public engagement over the immediate four-year period.

Only a fifth of respondents presently consider there to be a possible positive legacy for the arts in achieving wider audience engagement out of the 2012 Games.

Viewpoints among respondents based in across the UK differed significantly from those held within the Host City itself. While close to 37% of respondents in London felt a degree of optimism for the UK cultural community out of 2012, optimism fell significantly to 14% of respondents elsewhere in the UK. Similarly looking at how individual organisations may benefit out of 2012, only 6% of respondents outside of London felt that their own organisations would prosper compared to an equally disappointing 22% in London.

The prevailing view across all areas of questioning was an evident lack of understanding of potential opportunities and a clear sense of inadequate information as to how the wider arts sector might looking to engage with 2012.

To request a full copy of this AQ Report free of charge, click here